Traits

Insitome delivers immersive genetic experiences that empower, educate, and entertain. The company values scientific innovation, storytelling, and design, and its products help reveal each fascinating chapter in the incredible and mysterious story of you.

At Insitome we grew our core DNA reporting product using a piecemeal 'applet' model which allowed us to develop specific reports tailored to different types of information provided by genetic data, such as interactive maps to accompany Ancestry results, and DNA inheritance percentages that tell users how much of their genome was inherited from Neanderthals or Denisovans.

Creating such a wealth of uniquely-featured applets required a modular and robust front-end that could be tailored and data-driven entirely by a wealth of API endpoints that were designed to be extendable. These endpoints not only provided the necessary genetic data for users, but also unique result-based content as well as choosing UI elements and styles that were easily utilized using a base front-end component system. This system was designed to be consumable on any device, from mobile to desktop.