Insitome delivers immersive genetic experiences that empower, educate, and entertain. The company values scientific innovation, storytelling, and design, and its products help reveal each fascinating chapter in the incredible and mysterious story of you.
At Insitome we grew our core DNA reporting product using a piecemeal 'applet' model which allowed us to develop specific reports tailored to different types of information provided by genetic data, such as interactive maps to accompany Ancestry results, and DNA inheritance percentages that tell users how much of their genome was inherited from Neanderthals or Denisovans.
Creating such a wealth of uniquely-featured applets required a modular and robust front-end that could be tailored and data-driven entirely by a wealth of API endpoints that were designed to be extendable. These endpoints not only provided the necessary genetic data for users, but also unique result-based content as well as choosing UI elements and styles that were easily utilized using a base front-end component system. This system was designed to be consumable on any device, from mobile to desktop.
Snap Kitchen is a one stop healthy meal shop, providing you the healthy, delicious convenience of having personal chefs and nutritionists design your meals every day. Skip the cooking and stock your fridge with pre-made, nutritionally-balanced meals that are ready to heat and eat!
The Snap Kitchen website, while robust enough to provide basic menu and location data, was in desperate need of a sweeping overhaul to follow along with the stores rapid country-wide expansion, allowing people from different cities to get location-accurate data as will as eventually provide the ability to order Snap food online and get that food delivered using a third-party delivery service. Using up-to-date web app and backend technologies, our engineering team was not only able to implement this functionality, but also go above and beyond, giving users info they might not know they needed, such as real-time store outages, holiday hours, and food stock updates.
Snap relied on myself and a team of backend engineers to update and improve the existing Snap Kitchen website, preferring a gradual update over a full single release of all of the improvements. This sequential plan called first for the complete redesign and overhaul of the store locator, which was updated on top of Snap's existing Angular platform. I developed a full view interactive map that seemlessly integrated search functionality and a full-breadth location overview that provided store hours and location specifics in addition to providing useful info such as upcoming or active holiday hours. Next I was tasked with integrating with the Snap rewards system, creating a dynamic way to generate bar codes and display real-time reward balances based on a user's account data.
In order to enable the integration of the most up-to-date and accurate info, our engineering team worked to integrate with Snap's existing Point-Of-Sale system which was updated to be REST-complaint and easily digestable on the web, while also ensuring all of the requested data was as accurate and error-free as possible. The end result was ensured up-to-date data that we were certain was the same location and food info a customer would get from a store or customer service.
With glasses.com, you can virtually try on thousands of glasses and sunglasses to see how you look from any angle in photo-realistic 3D. Try on frames from Ray-Ban, Kate Spade, Oakley, Burberry, Maui Jim and more - scaled to fit your face correctly.
The Glasses.com Virtual Try-On app is the breakthrough augmented reality app, accurately scanning a users face using their device's camera to generate a realistic face mesh. With this face mesh, combined with a library of thousands of high-quality frame models, users are able to 'try-on' and view themselves in any pair of glasses offered by the online retailer.
This new approach to augmented reality (what we like to call 'Passive AR') required a whole new approach to traditional app design, while retaining the intuitiveness of going to the store and taking a pair of frames off the shelf. We crafted a very in-depth onboarding experience that guided users intelligently and got us the best possible captures under many varying conditions.
The app was released to much acclaim and praise, remaining one of the top 100 downloaded iPad apps for over a year, and eventually winning awards at the Webbys, Communication Arts Awards, and Cannes Lions. Glasses.com is currently available for iPad, iPhone, and Android devices.
Visual Depictions of World War II is intended to give viewers an abundant collection of visual media that spans the entirety of the war and covers the majority of vital events. To that end, we've scoured several lists of WW2 adaptations and used them to compile a collection that is comprehensive enough to include not only timeless classics, but also foreign and lesser known productions.
The timeline itself was designed to be accessible from tablets and desktops, enabling users to take advantage of the touch-based design and interact with the timeline from the comfort of their couch while they enjoy or plan to learn more about WWII. While the intention wasn't to try and supplant factual world history, this project is meant to enhance and pique the interest of those who would otherwise gloss over the numerous books of information on the subject.
Backwords is a fun and entertaining game of guessing words in reverse. Choose a word and send the recording to your friend. Your friend will hear your word played backwards and then mimic exactly what they hear.
The biggest challenge in designing BackWords was definitely the process of guessing an opponent's world, which on paper sounded daunting, and definitely provided quite the challenge. After settling on a color scheme that involved a variety of colors, it became clear that color and symbol drive clues helped guide players through the process, resulting in fast gameplay and quick turnaround for opponents.
This iPad application allows fans of the Olympic Games to attempt recreations of iconic Olympian photos and enter them into a competition to win a trip to the 2012 London Olympic Games.
The International Olympic Committee, or IOC, had used Mass Relevance a year prior for the Youth Olympic Games, and approached us again to create another social-based app for the “I Copy U” competition they were holding for the 2012 Summer Olympic Games in London. I was tasked with coming up with the visual design of the app, and discussions regarding the app's functionality began with representative from the IOC. After a couple weeks of brainstorming and some back-and-forth, the IOC and those of us working on this project felt comfortable enough to move forward with designing and building the app.
To give the app a bit more visual fidelity I incorporated an image element to give the background a bit more depth, which it lacked due to the flat elements required by the branding guidelines. We had used a more sporty typeface for our last IOC app, and for this we decided to go with something less rigid and more plain, so in the end we used Helvetica Neue. After finishing up the design, a team of developers built the app, and it was a huge success upon it's release, exceeding the IOC's expectations in generating social content and presence.
In this HTML5 action side scroller, you play as an unnamed protagonist and are tasked with showing the planets your worthiness with a true kung fu display of their majestic powers. The powers of each planet come and go at random, forcing you to adapt your fighting tactics at the mercy of the planetary gods.
Created and executed in less than 72 hours for the Ludum Dare, Planet Kung Fu was TGP's love letter to the Kung Fu genre, keeping the fight as the core gameplay experience. Using a variety of animation techniques including extensive rotoscoping of old Bruce Lee movies and incorporating a vibrant color palette, Planet Kung Fu became our highest rated LD game to date, propelling us easily into the top 100 out of over 2000 entries.
The town of Jarlsberg is booming. Residents are flocking and buying up plots of land at a record pace, and it's up to you, the Mayor, to give these residents the amenities they need in order for Jarlsberg to stay afloat and ensure you don't go bankrupt.
Urban Sprawl began life as a Ludum Dare entry, a contest in which teams of game developers are tasked with creating a game from scratch in 72-hours or less based on a specific theme, in this case being "Evolution." My team, The Gaming Project, landed on the idea of an evolving city, and began to map out the specific mechanics that would be involved in gameplay. While our lead programmer started work on the mechanics, I came up with a pixel-art style utilizing a palette of reds, greens, and blues for each of the structures in order to visually differentiate them.
After the Dare had ended, we knew Urban Sprawl had to come to mobile, and so development started on Android and iOS versions of the game. I knew that while the current artwork for the game held up for a game made in 72-hours, it would have to be updated to meet the quality users come to expect in the finest mobile titles. I started by upsizing the current structure assets to include more detail, as well as modifying the current buildings to closely match their real-world appearances. For the UI, I kept it simple, relying more on contextual pop-ups and notifiers.
Scrub is a fully-fledged concept for a social network where users could submit and view interactive short clips, allowing people to dive right to key moments in clips like a sports replay or a little bit of a rough and tumble. With its easy-to-use clip editors, making and sharing Scrubs is as easy as 1-2-3 (Seriously, it's only three steps).
The idea for Scrub came when a co-worker was showing us various sports clips, but had to start over the clips to replay the key moments, and so we came up with the idea to utilize full user control of a clip, using only a finger to 'Scrub' through a video. Once the idea coalesced into a solid gameplan, I was tasked with designing and putting together a functional front end for the service.
With a wealth of existing social networks to draw inspiration from, creating a compelling browsing experience took no time to develop, but paring down the headache of video editing is no easy task, and several proposals and ideas came and went from the drawing board before the current implementation came to be, ensuring as little time as possible was spent outside of browsing.
With experience in a vast array of skills and technologies, my goal in any work I help craft is to make people happier, whether that comes from a life-changing experience, or one less tap. My passions lie in software design and development, where I've specialized in both mobile and web platforms, occasionally delving into 3D and VR technologies. At home, you'll find I'm a huge pop culture nerd, growing up with a life-long love for all things cinema, music, and games. Combine all of these things in one harmonious package, and you get one finely bearded human being.